Nancy Raines Day's Advertising: Information or Manipulation? PDF

By Nancy Raines Day

ISBN-10: 0766011062

ISBN-13: 9780766011069

Discusses how ads has built, how businesses use it to appeal to shoppers, and the effect of advertisements on humans, relatively youngsters.

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Extra resources for Advertising: Information or Manipulation?

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A direct positive effect. It could, however, be argued that ads discouraging drug use, smoking, or unsafe sex have saved lives. The Power of Advertising over Editorial In the early days of television, advertisers sponsored individual of "their" 34 shows and shows. directly controlled the content Camel cigarettes, for example, Advertising's Role in American Culture sponsored a news program. The company did not No Smoking allow any film in which a seen and forbade anyone (except cigar Churchill).

A chain of drugstores advertised that their prod- ucts were approved Institute 2. An ad and had earned the CPI for 14 Shaving cream was shown to have such "supermoisturizing sandpaper. 4. Seal. canned soup pictured a bowl chock-full of vegetables. 3. by the Consumer Protective Ads car power" that it could shave 15 for a glass window company showed the company's and house window glass to be glass completely free of distortion. 16 Answers are on page 124. 55 New and Improved Ways to Make You Buy Why like a is who the merchant man in doesn't advertise a rowboat?

Aspects, but ever really do people good? Humorist told a tall tale about a man who village hotel reading his newspaper. " hole where it He do ads Mark Twain sat in front of a He saw an ad for "Gut this out. It may clipped the ad and, through the had been, noticed an enemy sneaking up on him with a knife. successfully defended Twain remarked, that He dropped himself. There was an ad, really saved a Few ads have such the paper and man's life. a direct positive effect. It could, however, be argued that ads discouraging drug use, smoking, or unsafe sex have saved lives.

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Advertising: Information or Manipulation? by Nancy Raines Day


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