Download e-book for kindle: Cracking the Code: How to Win Hearts, Change Minds, and by Thom Hartmann

By Thom Hartmann

ISBN-10: 1435699718

ISBN-13: 9781435699717

ISBN-10: 1576754588

ISBN-13: 9781576754580

ISBN-10: 1576756270

ISBN-13: 9781576756270

Millions of operating americans speak, act, and vote as though their financial pursuits fit these of the megawealthy, worldwide firms, and the politicians who do their bidding. How did this ensue? in accordance with Air the USA radio host Thom Hartmann, the apologists of the ideal became masters of the sophisticated and mostly unconscious features of political verbal exchange. it is not an escalation in Iraq, it is a surge; it is not the inheritance tax, it is the loss of life tax; it is not drilling for oil, it truly is exploring for power. Conservatives did not intuit the trail to persuasive messaging; they discovered those concepts. there's no it's because progressives cannot study them too. In Cracking the Code, Hartmann indicates you the way. Drawing on his historical past as a psychotherapist and advertisements government in addition to a countrywide radio host, he breaks down the constitution for powerful verbal exchange, sharing routines and examples for useful program.

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Additional info for Cracking the Code: How to Win Hearts, Change Minds, and Restore America's Original Vision

Example text

This is why during the Great Liberal Era from 1935 until 1981 a huge middle class arose, millions moved from the working poor into the middle class, and infrastructure from schools to roads to dams to the ability to put a man on the moon was built. Conservatives believe that the fundamental strength of a society comes from and is reflected by the power of its wealthiest individuals and its most powerful institutions. They believe that government power should be weak and limited to restraining people: police, prisons, and armies.

The word ecology means a system in balance. When you are communicating about a particular topic, ask yourself these questions: ࡯ Does it serve you and others well? ࡯ Will it help serve community, democracy, and all life on Earth? ࡯ Is it sustainable over time in a healthy balance? Because conservatives believe that the natural human role is to dominate all of nature and, ultimately, each other (to prevent nature’s evil and our evil from emerging), they sometimes will justify using whatever means necessary to bring the undisciplined public into line.

The main purpose of government is to protect, mainly through the instruments of police, prisons, and armies. Liberals view the world as a natural and harmonious place and believe people to be fundamentally good. The purpose of government, therefore, in addition to protecting us from the occasional nutcase, is to help us all achieve our highest potential by providing things that will expand education, skills, and economic opportunities. After September 11, 2001, George W. Bush was able to use the communication code to persuade many liberals to temporarily believe the conservative story.

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Cracking the Code: How to Win Hearts, Change Minds, and Restore America's Original Vision by Thom Hartmann


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